Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

With structured data, data fields are aligned side-by-side in fixed record lengths, with specific data fields appearing at static locations within each record. Unstructured data does not contain a set ...

Chief Data Scientist at Reorg, a global provider of credit intelligence, data and analytics, and Adjunct at UVA’s School of Data Science. Text data is one of the largest forms of unstructured data and ...

Which is more important – understanding what happened to your business last week, or understanding what’s happening right now? Well, both can provide useful insights that you might be able to use to ...

Data that’s captured isn’t always stored, and storage alone doesn’t get the job done. Many transportation agencies are sitting on troves of data they’re not sure how to interpret. Even when vendors ...

Data mining tools collect and analyze data much faster than humans. Learn what data mining is, how it works, and how to use it effectively. Data mining is an important big data management strategy ...

Imagine tapping into a raw data feed from a distributed network of IoT devices in a logistics center. The center is full of robots, employee work stations, and shipping and receiving docks. The data ...

There is growing consensus that with big data comes great opportunity, but also great risk. But these risks are not getting enough political and public attention. One way to better appreciate the ...