Behaviorism is among psychology’s most robust principles. Per B.F. Skinner, the principle is that you get more of what you reward, less of what you ignore, and especially less of what you punish.

As a small-business owner, it's understandable why you may keep your focus on the adjective. You may be a member of your local chamber of commerce, which caters to small businesses. You may attend ...

This is the second in my ongoing series of articles trying to provide basic lead ins to behaviorist theory. The first is here. How to Explain Behaviorism, version 2: We are Reflections of our World A ...

Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all comes down to the patterns of learning we've acquired through associations, ...

Positive punishment is a form of behavior modification. In this case, the word “positive” doesn’t refer to something pleasant. Positive punishment is adding something to the mix that will result in an ...