Ancient art has survived vagaries of time; tradition is now facing modern challenges Pichuka Srinivas is fighting a lone battle to keep the authentic traditions of Kalamkari hand-block printing alive.
In order to revive hand block printing and hand woven handloom, support and train more artisans, and in turn empower women, Aarti and Rohit Rusia founded ASHA in Chhindwara district, Madhya Pradesh.
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