MarTech on MSN

Is Adobe bringing AI-driven automation to Marketo?

A rumored MCP server would let marketers run campaigns in Marketo using simple prompts instead of manual workflows The post ...
Business Insider

'We're going to see continued consolidation': Adobe’s $4.75 billion acquisition of Marketo could spur a takeover spree at Salesforce and Oracle

Marketers view Adobe's $4.75 billion acquisition of Marketo as a harbinger of a string of big acquisitions. Adobe will get access to a lot more of Marketo's nearly 5,000 business-to-business customers ...