Forty years ago, the NBA flipped the script and debuted a new logo for their championship series. Illustration: Demetrius Robinson / The Athletic; Photo: Mike Ehrmann / Getty Images This is a story about the NBA and the Logo. Not that Logo. Almost everyone ...

The Oklahoma City Thunder and San Antonio Spurs are still locked in a fierce battle to determine who will represent the Western Conference in the 2026 NBA Finals. The series is tied 2-2, and both teams are preparing for a crucial Game 5 on Tuesday night at the Paycom Center.

The NBA revealed Sunday that the image of the Larry O'Brien Trophy will be painted at midcourt and the script logo for "The Finals" will be on either side of the court.

Recap of Game 2 of the NBA Finals, highlighting key plays, player performances, and the final score.

It caused a controversy and sent the NBA scrambling last year because there wasn't one.

Wondering why everyone is talking about Rui Hachimura even though the Lakers are down 2-0? The NBA script leaked and he’s getting his own spin-off series. Sometimes, even on the best-made television shows, you can see the seams, the places where the ...

NBA insider Harrison Wind hilariously outlines the recurring script that seems to unfold every Lakers season, capturing the rollercoaster of emotions and expectations that fans experience throughout the year. The script begins in October with a familiar ...

NBA fans are losing their minds as a supposedly leaked NBA “script” has surfaced online. The NBA Finals are drawing closer, with four teams remaining in the playoffs. The Miami Heat are 1-0 on the Boston Celtics in the Eastern Conference following an ...