Apple today announced a new augmented reality file format called Universal Scene Description (USDZ) during its keynote event at WWDC in San Jose, California. Apple explained that USDZ was developed ...

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At WWDC, Apple and Pixar have jointly introduced a new file format for augmented reality applications. At the 2018 WWDC in San Jose, Apple announced USDZ, a new file format for storing and ...

Apple today has released the first beta of a new Reality Converter application for macOS. This app allows developers to convert, view, and customize USDZ 3D objects on Mac, Apple says. USDZ is Apple’s ...

Abhay Parasnis, Adobe's executive vice president and CTO, took the stage during the Apple WWDC 2018 keynote to discuss how Adobe will be working with Apple on AR. The USDZ file format, which was ...

With iOS 12, comes Apple's collaboration with Pixar on the USDZ format for a common augmented reality data file format. AppleInsider explains what it is, and how it helps expansion of AR. In ...

Apple today announced USDZ for iOS 12, a WYSIWYG editor developed with Pixar, that allows developers to bring objects from Photoshop and Dimension into an AR environment. The new features are being ...

With iOS 12, Apple’s USDZ AR file support just reached your iPhone -- and it's going to kick-start the new industry. Imagine if you had a low-weight imaging format you could use to transmit a huge ...

Apple announced that it's partnering with computer animation studio Pixar to boost the company's augmented reality initiative, the company announced Monday during its annual WWDC conference for app ...

Apple has announced a number of improvements that will appear in the upcoming iOS 12 release. Among these is an exciting new augmented reality (AR) feature that uses the newly developed USDZ file ...

Apple has this week published its new Reality Converter macOS application enabling developers to convert view and customise USDZ 3D objects on Mac. Created to be used in conjunction with Apple’s ...