The new Sephora Virtual Artist Eyeshadow Try On feature enables users to try on thousands of eyeshadow shades by color, brand, and finish, including each individual shade or an entire palette. With ...

Whenever we scroll through Instagram, we're inundated with pictures of perfectly swatched arms, and can't help but wonder how we'd look in those shades. The Sephora Virtual Artist App apparently had ...

Move over, Urban Decay Heat palette, there's not one, but three new Sephora Pro eye shadow palettes in town, and they are effing incredible. The palettes were developed with the Sephora Pro team of ...