Never worry about losing leads again! What's the most important thing as an investor/wholesaler? Leads! It’s what you do with those leads that will separate yourself from the herd. Now, not all leads are the same. As an investor, it’s your job to know how the leads are different and I typically break them up into 4 main categories. The first lead type is the bread and butter for most investors and fix n flippers. 1 - The easy lead. The leads who will convert into a wholesale or fix and flip with