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he Secret to Scaling Your Brand 📈 Presence or Impact? Which one wins? 🛒 In FMCG, there are two ways to look at distribution: 1. Numeric Distribution: Being in every shop. 2. Weighted Distribution: Being in the right shops (the ones driving 70% of the sales). Start with Weighted to build momentum, then scale with Numeric to dominate the market. 🚀 Watch as I break down how to strategize your brand’s growth! #DipakSanghvi #BusinessStrategy #FMCG | Deepak Sanghavi
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